New Website. New Year. New Initiatives.

With so much going on for 2018, we have still managed to launch our new website. The new site will enable us to better showcase our core mission of gown giveaways -- and showcase our new initiatives launched November 2017. These initiatives include: Directed Giving... Helping One Hero at a Time, Bridal Look in a Box, and our increased focus on special events at larger venues.

Here's What's New and Newsworthy

Over the past 10 plus years while our mission to help military brides has never been stronger, 2017 was our first full year helping first responder brides as well, including police, fire, EMT/paramedics and 911. In the year ahead (2018) we are expanding our mission even more. Our new website is critical in meeting our expanded objectives. Specifically, we will increase focus on the following initiatives in 2018 and beyond:

  • More Signature Events -- premier, co-branded events hosted by BAA and salons, retailer, venue operators and brands with substantial reach.
  • Directed Giving -- fundraising drives centered around a specific hero.
  • Bridal Look in a Box -- fundraising initiatives to help deserving couples with specific hardship, extraordinary service achievements and/or compelling life stories.

We look forward to making even more dreams come true for our military and first responder heroes. Please reach out to us if you wish to get involved or have a story you wish to share with us.